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News Release

German Mobile Operator E-Plus Group Leverages hybris to Launch Omni-Commerce 'Telco 2.0' Platform
Released: 9th January 2014
Publisher: Ascendant Communications

hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that one of Germany’s leading mobile telecommunications operators, E-Plus Group, has selected the hybris B2C Commerce Suite as the foundation of its new ‘Telco 2.0’ omni-commerce system. In addition, E-Plus will also be deploying the hybris Telco Accelerator, including a production-ready customizable web storefront with built-in Telco-centric features, that will enable a much faster time to value for E-Plus and a far lower total cost of ownership.

With more than 24 million subscribers, E-Plus is the third largest mobile operator in Germany, after T-Mobile (38 million subscribers) and Vodafone (37 million subscribers). The E-Plus Group brands include the flat rate brand BASE, leading mobile discounters simyo and blau and the original E-Plus brand that offers a wide range of services to its customers. The ethnic brands AY YILDIZ and Ortel Mobile address customers with foreign origin in Germany. And the latest addition yourfone.de has opened the market for all-net flat-rates in the postpaid segment.

“From our first communication with hybris, it was clear that the team truly understood the Telco market and our specific pain points as an operator,” said Volker Glaeser, Digital Platform Director, E-Plus Gruppe. “Then when we started to look at hybris’ platform, it became evident that it outgunned other comparable solutions in the market due to its omni-channel platform approach, its unique functional fit to the Telco industry’s requirements and, exceptionally important to us, its fast time to value.”

E-Plus will run the hybris B2C Commerce Suite with Telco Accelerator, along with PCM (Product Content Management), OMS (Order Management System) and WCMS (Web Content Management System). The new hybris platform will also support the development of future business models, such as market-places for trading in used cellphones.

With hybris, E-Plus will see immediate business value as a result of the following capabilities that the platform and B2C Commerce Suite of solutions provide:

  • A true omni-channel experience for customers:  a single view of product and plan offerings from any device.
  • Develop a price-segmentation strategy by creating a personalized customer experience for more relevant offers of devices and plans to increase conversions
  • Built-in multi-site, multi-language and multi-brand capabilities to create and unlock new business opportunities – even in saturated markets.
  • The ability to manage all product information and relationships with hybris’ highly acclaimed master data management (MDM) — a requirement for a seamless cross-channel consumer experience.

“E-Plus is an exciting and innovative Telco who we are really pleased to be working with,” commented Moritz Zimmermann, Chief Technology Officer, hybris. “As Telcos seek additional revenue sources such as over-the-top (OTT), cloud services and value-added services (VAS) sold to small businesses and consumers, and as many Telcos enter the streaming video and digital content businesses, they are increasingly experimenting with pioneering selling models. Being the most agile selling platform, engineered for extension, expansion, and innovation, the hybris Commerce Suite is perfectly suited to support these initiatives.”

With the assistance of implementation partner CGI, due to the great functional fit of the platform and its suite of solutions and fast time to value delivered via the Telco Accelerator industry solution, the first phase of the project has gone live in November 2013- a record three months’ implementation time.

For more information about hybris and what it can do for the Telco market, please visit: http://www.hybris.com/en/products/telecommunication


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