There is untapped business potential in using social networks. The consumer world has enthusiastically adopted such tools as Facebook, Myspace and Twitter but the uptake within organisations has been sluggish.

This report examines the main drivers for the business use of social networking and analyses six pioneering examples of its successful adoption.

Each case covers a different industry sector, including publishing, defence, telecoms and finance. Together, they offer a unique insight into how your organisation might use social networking and the business reasons for doing so. There is ample evidence, too, of social networking's versatility as a business improvement tool.

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