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News Release

Tandberg Data Signs European Distribution Agreement with Hammer

Partnership expands Tandberg Data's European footprint and offers new opportunities
Released: 17th September 2013
Publisher: Tandberg Data

Dortmund - 17 September,  2013 -- Tandberg Data, the owner of RDX® technology and a global leader in data storage and data protection solutions, today announced that it has signed an agreement with Hammer, the UK-headquartered distributor dedicated to storage, to distribute Tandberg Data’s comprehensive portfolio of data storage and data protection products throughout Europe.

This agreement gives Hammer’s rapidly growing European sales force access to Tandberg Data's wide range of cost-effective storage products and services that provide customers with best-in-class tape, disk, RDX removable disk and software solutions for backup, archiving and disaster recovery.

“We are excited about working with Tandberg Data to accelerate growth in our fast-developing European business," said Eddy Bergiers, Hammer's Regional European Sales Director.  "We see Tandberg Data as playing a significant role in developing our tape and backup business across mainland Europe, and we look forward to working closely with them to fulfill the needs of both new and existing resellers focused on this market."

"Hammer's years of experience providing value-added services to European vertical markets is just what we were looking for to strengthen our European network," said David Spate, Sales Director, NS Europe, Tandberg Data.  "We look forward to a long and mutually beneficial relationship."

Gerard Marlow, General Manager for Business Development at Hammer, explains the difference that Tandberg Data will bring to Hammer’s extensive portfolio. “Tandberg Data offers a unique out-of-the-box working solution complete with backup software, ensuring a cost- and time-effective way to get the technology up and running,” he said.  “Also, by offering Fibre Channel interface on certain products, we are able to address the needs of the Apple marketplace more than ever before with our Tandberg Data offerings.”

For further information please contact:
Susan Merriman
Global Corporate Marketing Manager
Tel.:  (303) 417-7110

Sharon Munday
Account Director
KPR Global
Tel.:  (44) 7787 566382

Tandberg Data & Hammer

About Tandberg Data
Tandberg Data is a global leader in data storage and data protection solutions for small and medium-sized businesses, remote offices and workgroups.  The company’s wide range of cost-effective storage products and services provides customers with best-in-class tape, disk, removable disk and software solutions for backup, archiving and disaster recovery.  These solutions are marketed 100 percent through a global channel of qualified resellers, distributors and major server OEMs.  An extensive service and support network supports all Tandberg Data products worldwide.

About Hammer
Hammer is a leading specialist storage distributor. Its success is based on a total commitment to storage, combined with unrivalled technical knowledge and customer service quality in providing data storage for any storage requirement. Recognized for its commitment to innovation, Hammer works closely with selected world-class vendors and market-leading resellers and integrators. It also develops and provides flexible and bespoke storage solutions for all markets. Founded in 1991 and a privately owned company, Hammer has its headquarters in Basingstoke, England, with a staff of 150, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium and France. For further information visit the website at

Additional Resources

RDX, Tandberg Data and the Tandberg Data logo are all trademarks or registered trademarks of Tandberg Data.  All other trademarks are the property of their respective owners.

Tandberg Data GmbH, Feldstraße 81, D-44141 Dortmund, Germany.

Further information (external website)

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Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761