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News Release

Comstor Lifts Data Centre and Cloud Practice to New Heights with X-IO

Partnership Gives EMEA Resellers Full Access to Unique, Zero-Touch High Performance Storage Solution
Released: 25th September 2013
Publisher: X-IO

Cirencester, UK, September 24, 2013 – Westcon Group, a value-added distributor of category-leading unified communications, network infrastructure, data centre, and security solutions with a global network of specialty resellers, today announced its Comstor business unit has signed an agreement with X-IO.  Effective immediately, Cisco resellers across EMEA have the ability to drive accelerated revenue via access to “Intelligent Storage Element” technology from X-IO.

The announcement ensures resellers can meet increased customer demand for cost-effective, high-performance storage solutions supporting data centre and cloud initiatives.  The initial partnership is aimed at the UK, France, and Germany – and is expected to expand across EMEA during the next several months.

“Comstor offers a unique value proposition for resellers looking drive data centre and cloud practices.  As one of the only distributors focused on Cisco technology, we’re eliminating multiple distractions associated with choosing the right competitive cloud platform.  This translates into more time creating premier value-added data centre and cloud offerings – as well as faster revenue recognition,” said Russell Blackburn, Senior Director of Data Centre Solutions, Comstor EMEA.  “But to accelerate both traditional enterprise data centres and cloud platforms, the infrastructure demands intelligent storage like the X-IO technology.”

With a foundation based on reliability, performance and scalability, X-IO’s Intelligent Storage Element (ISE), optimises price and operational efficiency.  Solutions focus on both consistent and accelerated performance via hard disk drives (HDD), or real-time hybrid solutions with enterprise SSDs and HDDs.  X-IO’s unique “Zero Touch” approach and five-year warranty significantly reduce storage costs – meaning strong customer environmental credentials via low power and cooling requirements as opposed to other high performance storage.

Roger Walton, Vice President of X-IO EMEA notes: “Data centre and cloud infrastructures demand the highest levels of availability and reliability – and effective, intelligent, and flexible storage is key to making that happen.  Backed by years of development and research, X-IO actually solves real-life storage problems facing partners and their customers globally. As a top distributor of Cisco solutions, Comstor is a core element of our go-to-market; this will allow more resellers seamlessly build successful cloud practices.”

Comstor’ new cloud offerings for resellers are available immediately.  For more information on the Comstor – X-IO relationship, please visit  For more information on Westcon, please “Like” our Facebook page or track our LinkedIn page.

About Westcon Group
Westcon Group, Inc. is a value added distributor of category-leading unified communications, network infrastructure, data centre, and security solutions with a global network of specialty resellers. Westcon’s teams create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organisation enable partners to receive support tailored to their needs. From global logistics and flexible customised financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group’s portfolio of market-leading vendors includes: Cisco, Avaya, Brocade, Polycom, Check Point, and Blue Coat. For more information, please visit

About X-IO
X-IO is a recognised innovator in the storage industry due to its award-winning Intelligent Storage systems, which leverage over two decades of expertise to deliver unmatched price/performance for enterprise applications. The company’s plug-and-perform Intelligent Storage solutions are customer proven to accelerate transactional, reporting and business intelligence applications by a factor of 3X or more. While dramatically reducing storage costs and footprint, X-IO Intelligent Storage drives extreme performance for virtual desktop and server infrastructures. X-IO solutions have been recognised as SQL Server Magazine and Windows IT Pro’s 2011 Editors’ Best Gold Medal winners, the 2012 Best of TechEd “Hardware and Storage Product” and “Attendees’ Pick” Awards, and inclusion in CRN’s 2012 Data Centre 100 List. For more information, please visit

Further information (external website)

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Published by: IT Analysis Communications Ltd.
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